From the Publisher: Over the past year, weâve closely evaluated the shifts in technology and media consumption, and weâve made the decision to move to a hybrid print-digital format for our publications, starting with the current Winter/Spring edition of Outlife757 Magazine.
This transition brings several compelling advantages to our advertisers and readers:
1. Increased Frequency & Timeliness
With digital publishing, we can update content more frequently, providing more timely stories and accurate information.
2. Larger Audience Reach
While we print 10,000 copies of Outlife757 and 8,000 copies of OutGuide757 year, our website averages over 4,500 pageviews per month. Going digital allows us to reach exponentially more people with your message.
3. Interactive Features
Digital publications allow us to offer engaging and interactive features. In the coming year, weâll be adding dynamic features such as inquiry forms, call-to-action buttons, audio, video, geofencing advertising, and more driving higher engagement with our readers and advertisers. We’ve already started that process by hyperlinking your ads to your online presence.
4. Sustainability
Online publishing is an eco-friendlier option, helping us reduce our environmental footprint. Plus, we’ll no longer have to deal with schlepping cases of magazines around.
5. Cost Savings
Like everything else, the cost of printing and distribution has risen significantly in recent years. By shifting to a digital-first model, we can save on these expensesâand pass some of these savings on to our advertisers. Look for a new rate card coming soon!
6. Print on Demand & Special Editions
While weâre embracing the digital transition, we wonât be eliminating print altogether. We will still offer a print-on-demand option for those who prefer a physical copy. And we will continue printing our annual Pride Edition as well as our Resource Guide, which will both be distributed at June Pride eventsâright where your audience is.
This shift to a hybrid model represents an thrilling leap forward into the 21st Century, and I’m excited to present a new take on our magazine.
In Pride,
Eric Hause